Product Management in the Age of AI: Friend or Foe?

Onur Uğur
3 min readJan 20, 2024

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Remember the thrill of crafting products that felt like magic, solving problems people didn’t even know they had? Those were the golden days of product management before the whispers of AI started echoing down the halls. Now, we face a crossroads: is AI our partner in product evolution, or the harbinger of our obsolescence?

Created by Leonardo.AI

The Siren Song of AI

On the surface, AI’s allure is undeniable. Imagine algorithms dissecting user behavior with surgical precision, predicting trends before they even glimmer, and churning out prototypes faster than you can say “minimum viable product.” It’s a symphony of data-driven insights, personalized experiences, and hyper-optimized efficiency.

But hold onto your human hats, folks: AI ain’t all sunshine and rainbows. This siren song has a dark side.

Created by Leonardo.AI

The Looming Shadows

First, there’s the data trap. Numbers may whisper truths, but they can also drown out the messy, beautiful symphony of human needs and desires. Imagine products built solely on metrics, devoid of the empathy and intuition that makes them truly sing.

Then, there’s the job displacement tango. Automation waltzes in, promising efficiency, but leaves a trail of displaced product managers wondering where the music stopped. What happens when AI can do our jobs faster, cheaper, and without needing bathroom breaks?

And don’t forget the bias boogie. AI may be powerful, but it’s built on the data we feed it. Biased data, folks, leads to biased algorithms, and suddenly our shiny new products are perpetuating the very inequalities we swore to fight.

Created by Leonardo.AI

Finding the Harmony

So, is AI a friend or foe? Here’s the truth: it’s both. It’s an instrument of immense power, but like any tool, its impact depends on the hands that wield it. As product managers, we can’t surrender to the siren song or cower in the shadows. We need to learn to dance with AI, to find the harmonious rhythm where human intuition guides its power and AI amplifies our impact.

Here’s how:

  • Be the data detectives: Don’t let AI be the black box. Understand its logic, scrutinize its biases, and ensure it reflects the full spectrum of human needs.
  • Embrace the augmentation: AI can free us from tedious tasks, allowing us to focus on the strategic dance of product vision and user experience.
  • Lead the ethical chorus: We must set the tone for responsible AI development, ensuring it serves humanity, not replaces it.

The Product Symphony Awaits

AI is not the end of product management, it’s the evolution. By embracing its potential while safeguarding our human touch, we can craft products that are not just efficient, but truly enriching. So, let’s silence the fear and step onto the stage. The future of product management is a symphony waiting to be composed, and it’s time we started conducting.

What do you think? Is AI a friend or foe?

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Onur Uğur
Onur Uğur

Written by Onur Uğur

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